When we follow fashion, who are we really?

To find out, we randomly interviewed 50 strangers, and then Fyrala was born.

So, what exactly is Fyrala?
No one knows, because the answer is for you to discover.

Fyrala can be a burst of colour, a symbol of freedom, or a bite taken out of a doughnut in the morning sunlight. However, it manifests, we hope Fyrala is truly you.

From Tokyo to Shanghai to Melbourne, we have collaborated with various designers, gathering colour inspiration to imbue Fyrala with unique meaning, helping everyone create their own fashion.

From today, say goodbye to boring gold and silver, and become your true self!